The NYSE, one of the world’s largest, is taking a more “sustainable” approach to the stock exchange’s business model, CEO Jim Gulligan said Wednesday.
“We’re not trying to change the way we do business, but rather we want to change how we think about our business,” Gulligans comments to CNBC.
The company has announced that it will focus more on online trading.
It will focus on “digital and mobile commerce.”
Gullivans comments came in response to a CNBC.com article about how the NYSE will transition from a trading platform to a “digital marketplace.”
The NYSE says the digital marketplace is part of its business plan.
At the same time, the company says the stock exchanges “should be seen as a sustainable source of revenue.”
It also plans to launch a mobile trading app.
The app will allow users to check out prices, buy and sell stock, and make trades with other investors.
The NYTS website has a lot of information about the trading floor, but its user interface lacks detail.
The company says it is working to improve that.
Gulligan says he wants the NYTS to become a “more sustainable” business.
“I don’t know if the world needs another company that’s as innovative as the NYS,” he said.
“We have a great vision, we have a plan, we’re in the right place at the right time.”